According to a recent study by Arbitron/Edison over 47% of the US population is using online radio sometime during the last month.  Does this make things betters for advertisers, listeners, and the stake holders in the game?

 What new opportunities come with the growth and what unexpected elements of the technology, human behavior, and advertising trends should be considered?

Find out how digital is changing the audio landscape in our fourth event in the  "Up Your Digital IQ" series featuring updates, information and case studies on iHeartRadio, Pandora, Spotify, and so many more.

Moderator: Eric Ronning – EVP, Chief Revenue Officer, Digital at AdLarge Media

Panelists include:

Carolyn Creekmore - Sr. Project Lead at The Media Strategist, Inc.

Cathie Mongarella – Sr VP Eastern Sales at Premiere Radio Networks (National arm of CC/iHeart Radio)

Melissa Colon - VP, Account Director, National Broadcast at Havas

Megan Green – Business Development at Songza

Priscilla Valls- Vice President, Pandora

Event Details:

Date:  April 23, 2013

Time: 6p-8p

Location: AOL, 770 Broadway

Registration to open soon

Members: $35

Guests: $55

When:  Thursday:  January 31st  6 - 7:30 pm

Where: MEC, 825 7th Avenue, 6th Fl.

Planning to join?  Let Us Know Here

Not a member?  Click here

Learn how Katie Parla, author of the Parla Food Blog, the app for Rome for Foodies and National Geographic's Guidebook Walking Rome fostered her writing, traveling and food passion into a viable business.

Join us for wine and conversation while AWM's New York City President, Beth Egan, Author of Travels from Madison Avenue, interviews Katie about her blog, her career and the skills and zeal used to make her dream a reality.

Katie has written books for National Geographic Society, Time Out, Rough Guides, Dorling Kindersley, Fodor's, and Insight Guides.  Her food and travel writing regularly appear in The New York Times, Condé Nast Traveller, and Travel+Leisure.

• Angela Bianco Director from comScore on Measurement
• Judith Hammerman Partner/Program Director, AOL
• Katie McLaughlin - Producer, CNN
• Stacey Deziel - SVP, Digital & Direct Integration, Carat

AGENDA:
6:00 - 6:30pm Cocktails & Networking
6:30 - 7:30pm Panel Discussion with Audience Interaction
7:30 - 8:00pm Coffee & Networking

TICKETS:
AWMNYC Members: $35.00
Guests: $55.00

By World Renowned Photographer
Kimberly Butler
Plus
Holiday Networking

Don't miss this 2nd Annual Membership Makeover – for AWM-NYC Members & those who become members by 12/5.  Join us for a holiday toast and leave with a professional headshot to start the new year.

WEDNESDAY, DECEMBER 5, 2012
6:00 - 8:00 pm
AOL ~ 770 Broadway, NYC (at 9th St.)

WINE & HORS D'OEUVRES + HOLIDAY GOODIES

• Headshots provided courtesy of Kimberly Butler Studios (value $750-$1,500)
• Professional Make-up Artists, the Parker Twins, and professional hair stylists, on hand to give you a touch-up
• You'll be provided with a USB with your headshots.
• Free consultation with Laser Touch Aesthetics for any questions about future Skin Care Treatment
• One lucky participant will win a laser hair removal certificate from Laser Touch Aesthetics valued at $500.

TICKETS
AWMNYC Members:  $50.00 ~ Register Now »
Join Us on 12/5 ~ Become A Member Today »
[Yearly Membership is $50.00.]

SPONSORS

The event took place in the beautiful and trendy Flute Midtown where we were welcomed with a delicious selection of hors d'oeuvres. Knowing that we were discussing how to refresh our business image this Fall, I’m sure I wasn’t the only one who gave extra thought on what to wear to the event. All the women I met already had a true sense of style, some arriving with a bright umbrella on this rainy NYC evening. That would count as being fashion forward as we soon learned from fashion expert Rochelle Pfenning.

Rochelle advised us to finally drop the sneakers and wear a dressy comfortable black flat for the commute that most of us often take.  She also encouraged us to find important statement pieces such as the bold necklace and the bright red scarf. We even had a chance to try some pieces on and were given an opportunity to have one on one time with her.

We were also introduced to the impressive young lady, Angela Strignile of Montclair State University who won the 2012 Audrey Tanzer Scholarship. Angela is a member of the MSU student chapter of AWM holding a 3.794 GPA, has excellent letters of recommendation with interest in TV, film, on camera and editing.

Another exciting part of the night included the “Raffle - Refresh Your Face” valued at $ 400 donated from Dr. Marc L. Epstein, Cosmetic Aesthetic Medicine Specialist. The good news is if you missed this event join Dr. Epstein’s event on October 18^th “Beyond Vanity: Why looking as Young as you Feel Matters”. For more information visit his website www.MarcEpsteinCosmeticMD.com

Carat

Senior Vice President, Group Director, Digital & Direct Marketing

With her track record of big brand, multi-disciplined planning, Stacey was happy to join Carat in early 2011 leveraging her integrated background to lead digital and direct marketing for Pfizer Pharmaceuticals.

Stacey is thrilled to return her focus to the digital world given the rapidly changing media landscape, evolving consumer behavior and legal complexities of these campaigns to challenge her every day.  Stacey came to Carat from MEC where she had functioned as Managing Partner, Account Director, leading integrated planning for three divisions of AT &T including B2B (Enterprise and SMB), Consumer Products and Directory Services. The fast paced, retail oriented nature of AT &T sits in stark contrast to the highly strategic, lengthy disciplined  planning of Pharmaceutical campaigns.

In a complex and evolving healthcare world, Stacey believes that condition and treatment education for consumers is vital to a more productive patient/doctor relationship. Fueled by technology, insurance and overburdened professionals, digital advertising continues to grow and play an increasingly more important role in that consumer education. At Draft FCB where she worked from 1994-2008, her previous pharmaceutical experience on Merck (among other Pharma brands) overseeing professional and consumer digital efforts helped her formulate that perspective. While at FCB, Stacey was the catalyst for creating the display, search and direct marketing media practices over the fourteen years she worked there. During that time, in addition to her pharmaceutical experience, Stacey worked key accounts like United States Postal Service, MetLife and AT&T.

Prior to her lengthy tenure at FCB, Stacey worked briefly at Time Inc. Magazines within their Consumer Marketing organization where she oversaw new subscription acquisitions for major publications like Time, People, Entertainment Weekly and Sports Illustrated. It was there that she realized she missed the camaraderie and complexity of an agency organization having spent the previous eight years at Ogilvy and Mather Direct. Joining O&MD directly after graduating from Hofstra University with a B.A. in Communication Arts, she quickly rose through the ranks working on many agency accounts with her mainstay accounts being American Express and of course, AT&T.

After Forbes, I joined the Bonnier publishing company as Director of Digital Media for Working Mother Media, taking with me my passion for the advancement of women, and supporting them in the demands of working and raising a family.  Focusing on women’s stories, service articles, social media outreach, blogs and bloggers, we created an ecosystem of support and value. And now, onto my next move, where I am working with content-driven online and mobile-based companies to create engaging strategies including text-video-multimedia all tied to sharing via social media tools. (helenjonsen.com)

Never before has the media touched us so personally. We carry it with us in our smart phones. We listen and watch wherever we want, whenever we want and that changes how we as providers of content and advertising proceed.  It is such an exciting time to be in this business.

Just as my kaleidoscope career changed through the prism of different platforms, cities and countries, the Alliance changes, too. A diverse group of members both in New York and on the national level brings ideas, networking, learning and warm camaraderie in an industry that can be highly competitive. By meeting other women in many different functions, from sales to editorial, from radio to the big Internet portals, we can stay up to date with how media as a business functions and stay in front of the changes on the horizon. That diversity of knowledge energizes me.

Both the March panel discussion on “Your Digital IQ” and in the 2011 Alliance for Media Foundation symposium on “Media Branding to Women” offered insight into how deep and wide social media has become part of our work and our personal lives.  Both were deep dives even for those of us already immersed in it.

I enjoy being at AWM events, for the intelligent panels and programming, and for the peer-to-peer networking. My other joy is meeting our student intern guests or mid-career women who are new moms trying to figure out how they will manage careers in such a demanding business.  Informal mentoring in these settings is wonderful. We all have so much to share and learn. AWM gives us the opportunity to do just that.

So, if you are at an event, please say, “hi” or send me an email Helen@helenjonsen.com or tweet @Helen_Jonsen

Cheryl will share insight on how Weight Watchers made innovation happen within an established category.  Cheryl will reveal consumer findings and the real solutions that were implemented to engage their consumer and foster advocacy.  Cheryl and her team reinvented Weight Watchers and capitalized on its innate social core.  Come be inspired to drive your own innovation and build your brand.

Event Details
Date: Thursday, May 17th
Location: Yahoo! Office (1540 Broadway, 8th Floor)
Time: 12-2pm
Fee: $40 for members and $65 for non-members

Register here

Recently, I attended the AWM fall kick-off event.   In an industry where you must make difficult choices where to invest your (limited) free time, AWM offers solid opportunities to network and learn from other successful women. You never know who you are going to meet.  As I continue my journey in the world of broadcasting, these opportunities allow me (a woman starting out) to 'mix and mingle' with accomplished and experienced professionals in their fields. It is beyond networking; AWM becomes a great support system.

I'm currently an Associate Producer for the Specials Unit at CNBC.  My latest project was a documentary I helped produce, "Luxury Boom: The New Big Spenders." Click through this link to see the show:  ww.luxuryboom.cnbc.com."

Prior to joining CNBC, I held positions at WNYW-Fox 5 as a Field Producer, Segment Producer, Feeds Coordinator, and Web Reporter/Producer.  In 2008, I covered the Presidential Election for Rasmussen Reports where I worked as a Web Reporter and Producer.

A graduate of Montclair State University, I received numerous honors including the coveted Dean’s Scholar/ Artist award. In 2007, I shared the spotlight with the late Andy Rooney and the late Walter Cronkite at the 98th Annual Radio Club of America Banquet. There, I received a scholarship for my work reporting for Carpe Diem and Inside MSU, both productions of the MSU Broadcasting Department.

I'm a New Jersey native who enjoys spending time with my friends, family, and cat.