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The 2012 Gracies

For over 35 years, the Alliance for Women in Media Foundation's Gracie Awards® have honored outstanding programming for, by and about women, as well as individuals who have made exemplary contributions to the industry.

Fill out the entry form to Register today for the 2012 Gracies  

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Welcome to the Alliance for Women in Media
Enhancing Careers in Broadcasting, Cable & Digital Media

 We are a professional organization dedicated to women in the field of media in the greater NY area with an emphasis on peer-to-peer experiences. Through unique events and programming, AWMNYC provides its members the opportunity to make connections both personal and professional that inspire as well as educate. We seek women that are interested in making authentic connections, sharing their experiences and have a desire to develop themselves professionally.


IPG MEDIA LAB - New ways to Recapture and Monetize Attention in the Living Room"

November 14, 2013

6pm - 8pm

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"TV advertising versus digital advertising is not a zero-sum game:  the whole ecosystem wins when TV advertising employs insights gained from mobile extension.”  Mike Masters, Founder & CEO, Ad Tonik

Hear a voice, have a voice on Thursday, November 14 at IPG Media Labs.   Learn more about how the digital and linear programming space is coming together, share your thoughts, have your questions answered and see how you can take advantage of new insights to drive your business and re-capture consumer attention.

6:00 - 6:30 PM - Network and Tour the IPG Lab

6:30 - 7:30 PM - Panel Discussion followed by Q&A and Networking

Panel discussion lead by Sarah Personette, President Universal McCann and former Director of Global Agency Relations at Facebook

Panel Discussion Featuring:

Natalie Bokenham, Director of Strategy, IPG Lab

Graeme Hutton, SVP Group Partner, Research, UM

Michael Masters, Founder & CEO, Ad Tonik

Shannon McKenzie, Senior Analyst, Strategic Insights and Production, NBCUniversal Converged Media

The panel will discuss the impact multi-screen viewing can have on a marketing campaign and will share insights from recently released research. 

Check out it here

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Want to share a case study or have conversation on the impact of emerging media?  Reach out to AWMNYC Programming Chair Anne O'Brien email at


Past Event: Conversation in the Corner Office

Looking to chart the course for career growth?  Ready for a promotion, a raise, looking to check out a new department or a new team.?  Join this Member Only event and have all your questions answered on October 21, 2013. to register

CNN Producer  MARLEI MARTINEZ  interview media pro Jan Weinstein addressing the tricky topics and sharing the perspective of an Executive Vice President.  Explore career opportunities and get advice on risk-taking,  and identifying options.

Marlei will ask the questions you've been thinking about.  Tweet, text or email them in advance or speak up on October 21st.

This event is the first in our new series “Corner Office”  designed for members under 30 to provide informal mentoring opportunities and a safe environment to address questions relevant to career growth. 

Jan will provide insight and ideas to those mapping their career path.  Explore areas related to current roles; identify most appropriate ways to explore other disciplines or departments within your company.  Meet members of the AWM board and other industry leaders for networking opportunities and informal mentoring throughout this series of events.

If you are looking to advance or adjust their career path and not sure how to approach your management or the job market, join Marlei Marinez will manage questions.


Marlei Martinez is currently a Producer for CNN's morning show, "New Day with Chris & Kate." Since the show debuted in June, Martinez has tape and field produced daily pieces for the morning show, including traveling to and covering the Navy Yard Shooting in D.C., the Royal Baby in London, the tornadoes in Oklahoma, the Ariel Castro case in Cleveland and the IRS Scandal in Cincinnati.


PAST EVENT: Citi Bike Case Study

  We love marketing programs that drive such dynamic PR, but it is also great to see one that provides utility and  connects with the community.

Meet Elyssa Gray, Director, Head of Creative and Media, NA Marketing, Citi and hear how a large conservative company integrating social within paid media/marketing programs

  • ·        Executing innovative ideas in a conservative corporate environment
  • ·        Capitalizing on successful programs to drive social
  • ·        Managing “hiccups” and planning for unintended consequences


The event will be held at Razorfish in Time Square beginning at 6pm on 9/30

Register here:  


2013-2014 Alliance for Women in Media, NYC Affiliate Programming Strategy

Develop:  Social Circles series ensuring that all programs expand professional social circles as well as address key business opportunities including the dynamics of social media in today’s marketing mix and brand strategy.


Social Circles Educational Series

Building off the “Upping Your Digital IQ” series, the next series moves the focus from education to execution.   Speakers to focus on getting the best impact from creative and media.  What are the “must” elements, which elements are critical for reach, which drive transactions and “managing”  synergy across platforms. 

Speakers could address:

  • ·        The importance of delivering the right message at each touch-point
  • ·        How different audiences use the social channel and media channels in different ways
  • ·        Are these differences about the audience or about the product/category

PAST EVENT: “Up Your Digital IQ” focus on Digital Audio 

Digital is making a huge impact in the way we think about "Radio".

According to a recent study by Arbitron/Edison over 47% of the US population is using online radio sometime during the last month.  Does this make things betters for advertisers, listeners, and the stake holders in the game?

 What new opportunities come with the growth and what unexpected elements of the technology, human behavior, and advertising trends should be considered?

Find out how digital is changing the audio landscape in our fourth event in the  "Up Your Digital IQ" series featuring updates, information and case studies on iHeartRadio, Pandora, Spotify, and so many more.


Moderator: Eric Ronning – EVP, Chief Revenue Officer, Digital at AdLarge Media

Panelists include:

Carolyn Creekmore - Sr. Project Lead at The Media Strategist, Inc.

Cathie Mongarella – Sr VP Eastern Sales at Premiere Radio Networks (National arm of CC/iHeart Radio)

Melissa Colon - VP, Account Director, National Broadcast at Havas

Megan Green – Business Development at Songza

Priscilla Valls- Vice President, Pandora


Event Details:

Date:  April 23, 2013

Time: 6p-8p

Location: AOL, 770 Broadway

Registration to open soon

Members: $35

Guests: $55


PAST EVENT Up Your Digital IQ: Focus on Mobile

It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the Average person to respond to a text message. (, 2011). 

Learn more about the market that will account for 15.2 percent of global ad spend by 2016 (Berg Insight, 2012) at the third event in AWM's "UP Your Digital IQ" series, KARGO sponsors the discussion, featuring a Campbell's Kitchen mobile case study, (and lessons learned), as well as insights on creative, metrics and executing successful mobile marketing programs.

Moderator: Harry Kargman

Panelists include:

Erica Plotkin, MEC

Christy Cole, ComScore

JiYoung Kim, Ansible

Event Details:

Date: March 12, 2013

Time: 6p-8p

Location: AOL, 770 Broadway @9th St.

Members: $35

Guests: $55